S.D. Livingston

Books, blog, and literary oddments

There’s an App for That

November 27, 2011 by Admin | Comments Off

Are you reading these words? According to The Canadian Oxford Dictionary, you are. As the second edition of CanOx says, to read is to “look at and understand the meaning of written or printed words or symbols.” These days, though, that definition might not be enough. With the separate worlds of books and apps merging in new and unpredictable ways, it’s time to redefine just what reading is—and isn’t.

Traditionally, reading isn’t simply any act of deciphering words. Scanning billboards or checking bus schedules doesn’t usually count when compared to the sustained, immersive experience found with books or magazines. But plenty of texts fit the bill: books, newspapers, magazines, and poems, to name a few. Those forms can differ by hundreds of pages (think a Harry Potter book versus a slim volume of poetry), but they all conform to what we think of as engaging us in “reading.”

Now suppose we add some pictures. Photographs, line drawings, full-colour illustrations—they fill the pages of everything from Sunday newspapers to kids’ picture books, but the text that accompanies them still falls within the standard notion of reading material. When it comes to the burgeoning world of book apps, though, there’s a debate brewing over whether this new digital form truly counts as reading, or whether it’s undermining our ability to read at all.

So what is it about a book app’s combination of words and images that has so many people worried it doesn’t qualify as true reading? It can’t be the form’s reliance on graphics. After all, comic books have drawn millions of people, young and old, into the world of words. And graphic novels have earned a well-respected place in the literary canon—Art Spiegelman’s Maus: A Survivor’s Tale won the Pulitzer Prize in 1992.

We also celebrate the role of picture books in helping our children learn to read. Often, those books emphasize bright, colourful images while including only a word or two on each page. They even can incorporate basic interactive tools, such as finger-puppet caterpillars or various fabrics to represent fur and feathers.

True, that’s a far cry from the whirling, swirling interactivity of most book apps. In a recent Globe and Mail article, successful children’s author Marie-Louise Gay notes that such a high level of digital immersion makes apps more like games than books.

And when it comes to the youngest “readers,” Gay observes that it’s even possible to “put an iPad in a baby’s crib, and the pages will turn by themselves,” a development she says is “dangerous, because it’s like putting a child in front of a TV.”

But focusing on those who are old enough to decipher words, in the issue of book apps versus traditional books (or even e-books) it’s hard to find an aspect of apps that hasn’t, in a more static form, been incorporated in traditional texts for centuries.

Perhaps the biggest argument against book apps is the social interaction that might be lost; for instance, a parent reading aloud to a child. Yet even that stance fails to consider that, for the most part, reading is a solitary pastime. Once we’ve learned to navigate the words and pages on our own, it’s rare that reading remains a communal activity. Other than author events, adults rarely read aloud to each other. And although the tradition of bedtime stories may continue at home (even on an iPad), the classroom setting usually encourages kids to engage in silent reading.

For now, there’s no way to know just how popular book apps will become or remain. Nor can we make an accurate prediction about the long-term effects they’ll have on literacy. Who knows, though—maybe one day, there’ll be an app for that.

It Ain’t Your Cloud

November 27, 2011 by Admin | Comments Off

Mick Jagger’s been shouting at me a lot lately. Not in person, and not even on my iPod. No, he’s been shouting in my head: “Hey! You! Get off of my cloud!” It’s an echo of how some people feel about a growing trend in social networks these days—corporate ads and profiles in places like Facebook. But guess what? It ain’t your cloud.

The sentiment, of course, is understandable. Social networks pitch themselves as warm, human places; the digital version of the village green. They invite you to gather, catch up on news, and gossip with each other. To bump into old acquaintances and make new ones. We feel a sense of emotional investment, of ownership, because social sites promote that feeling with words like share and connect.

So naturally, when corporate behemoths show up, we resent the intrusion. I mean, suppose you’re hanging out at the local restaurant with your friends. The sales rep from Microsoft arrives and squeezes onto the seat beside you, all smiles and friendly nods. She won’t say a word. Really. She’s just there hanging out like everybody else. But if you happen to notice the cool new product she’s brought with her, well, she’d be more than happy to “share” more about it.

A recent Telegraph article summed up our annoyance nicely. TNS, a global research company, surveyed 72,000 people in dozens of countries, asking about online ads. In the UK alone, over 60 per cent said they “do not want to engage with brands via social media.” But the truly telling words were these: “many resent big brands invading their social networks.”

Which brings us back to Mick. He owned his musical cloud and had every right to shout at people to get off it. But you don’t own your social networks, and they aren’t “yours” beyond the fact that you’ve opened accounts with them.

Sure, you use them. And you definitely contribute to their popularity and share value. But the bottom line is that you’re using a free service that someone else pays to maintain.

Facebook’s Statistics page offers an idea of how much that maintenance might cost. Currently, there are over 800 million active users. On an average day, more than 250 million photos are uploaded. There are over seven million apps and websites integrated with the site.

Those numbers translate to huge (and ongoing) costs in bandwidth, programming, electricity, and servers. Then there’s the rent or purchase of buildings. Plus maintenance and insurance. Plus staff salaries. Plus legal fees, travel expenses, and . . . well, you get the idea. Those same costs apply to other social networks, like Google+ and Twitter.

So if sites like Facebook and Twitter offer their services for free, who’s going to pay for all that server space and bandwidth your holiday photos and comments eat up? Some of the cash comes from initial investors. Some comes from a share of the apps that users buy. Another chunk comes from limited shares sold to private investors. (In Facebook’s case, shares are expected to go public early in 2012.)

Can you see where we’re going here? Not even Mark Zuckerberg’s fortune could sustain such massive expenses forever—not without a healthy revenue column to balance the expenses. That’s where ads and corporate brand pages come in.

Just like at that restaurant you and your friends hang out at, the owners of social networks need to keep the lights on and the grill fired up. You might not like the Microsoft or Sony rep nuzzling up beside you, but the restaurant owner has every right to invite her in to offset expenses—especially if the burgers and beer are free.

The beauty of it is that, if you don’t like corporations popping up beside your personal conversations, you’re free to hit the “Delete” button and leave at any time. And if you want a social networking site that’s truly ad-free, you can always buy your own domain and start building, inviting people to join and paying all the costs yourself.

But for the best of both worlds, you could always create an imaginary one—just like Mick’s cloud.

Blog Update

November 20, 2011 by Admin | Comments Off

green standby buttonSee that blog post just before this one? Right—the one about new indie ebooks. The one dated May 2011, which just happens to be more than five months before this one.

That’s not a great record for any website or blog, but sometimes it can turn out to be the smartest move.

Sometimes, it takes a lot of ruminating and pondering to get things right. Sometimes you need to mull those ideas over for a while. To let all the possibilities swirl around in your head until you’ve narrowed them down to the two or three areas you want to focus on.

Well, ideas were pondered, discussions were had, and we’re ready to leap back into the blogosphere better than ever before. The focus, you ask? Words, of course, and the state of writing and publishing today.

But another topic keeps prodding my brain for attention: technology, from e-readers to the health effects of wi-fi signals to the exciting new possibilities of the digital cloud.

How will those topics meld and morph in 2012 and beyond? None of us know, but isn’t the discovery half the fun?

The new bi-weekly post schedule starts December 5 (even though I’d like to think I’m capable of brilliant, meaningful posts every day, you and I both know that’s not going to happen in this universe!)

Looking forward to some great conversations.

See you soon!